Affected by Tablet PCs and smart phones, toy industry plans to use touch screen

With the popular of tablet PCs and smart phones in the world, the toy industry seize the opportunity to launch a new toy which used the touch screen devices.

American International Toy Fair held in New York last week, Hasbro has exhibited in the “The Game of Life” classic board games series based on the development called “The Game of Life, zAPPed “the new game. The new version allows players to toggle the dial in the game is truly on the iPad. At the same time, Mattel has launched a series of toys called Apptivity, kids can use with the game action on special manipulation devices Barbie and Hot Wheels” car manipulation Tablet PC. Tim Karpin, vice president of Mattel, said that this was a brand new toy category.

The competition of other forms of entertainment has led to traditional toys sales decline, but there are some experts believe that the more fundamental problem is the toy industry itself: toy company ack of innovation, only duplicate the production stereotyped dolls, cars, or toy pistol. Lego, senior vice president Soren • Top • Laoer Sen, the current model has been difficult to sustain, so only the more innovative to make the toys sell out.

Although the traditional toys price competition has been fierce, but toy manufacturers have found more opportunities for profit from a novel toy. Spin Master Ltd. of Toronto, Canada, a minority shareholder holding Toy Company, the company’s most famous toy “Bakugan Battle Brawlers” series. The company in the past holiday quarters its AppfinityAppBlaster long section of the plastic gun to create a number of mix and match game to make AppBlaster as the sight manipulation shooting game with the iPhone. The next step will launch the product AppDrive a steering wheel, kids can use it to control the Apple Products or the use of Google Android operating system for mobile phones and tablet PCs game. These new toys are priced at about $ 20.

Spin Master spokesman Harold Qi Zike, Harold Chizick retailers unsure about these new products to be classified as consumer electronics or entity toys, but now they made available for special areas to large scale display. To promote children through the dial or other device, rather than the direct use of the benefits of touch-screen control toys, he explained, “who do not want to leave the dirty fingerprints on the touch screen.”