Recently, the famous photo sharing software Instagram to modify the user agreement, says have sell user photos of permanent right to the user, and without pay, won't even notice the user. This change caused a storm in a teacup, many users anger Instagram uninstalled, Instagram founder Kevin emergency response published blog "thank you, your opinion we heard," explained Instagram had never intend to sell the user's photos, dp-gate.com marketing manage says.
Kevin said, wanted to use the user data on Instagram for brand manufacturers to provide more accurate marketing services; Instagram don't want to advertise, but had ideas let the user, in the Instagram photos become part of the directional advertising, because it's much more fun. As for the photos of ownership, the user must be absolutely have photos ownership, if the user will photo set to "privacy", so Instagram photos will not have any processing idea, but will these photos to share with you the person authorized to browse.
As we all know, Instagram haven't earn a penny, not no chance, but they are looking for one of the most acceptable way. Instagram biggest asset is accumulated a lot of user's beautiful photos, but photos is different from the web page, page is open, so Google in the search for users to determine when can push with keywords relevant corporate advertising, and then from the push enterprise here accept money. Instagram could not accept money from the user here, because the user is equivalent to the provider of web pages, Instagram is still the third party paying train of thought. Such as a hotel Instagram users is just beautiful round of beautiful huan, the hotel is very like it, so Instagram to pay for these photos, Instagram clause shows that it need not to shoot this photo users pay a penny, because it is "open web". In addition, some furniture enterprise to Instagram in above promotion, Instagram found that some customers took the enterprise furniture, the furniture interested, so Instagram will orientation on the advertising for the customer.
Instagram these ideas are very normal, because of its thinking mode with Google in essence is the same. However, the trouble is that pictures are not web pages, pictures have GuiShuXing, privacy, in fact has been wanting to change the terms of privacy Facebook's aim is to "social sharing information is equal to the open web", so that it can be in a social network copy Google approach.
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