According to Reuters, the consulting firm comScore released a report on Tuesday said, the marketing activities on Facebook are affecting consumers' online behavior, and lead to the use of the brand of social networking sites to increase sales.
The report, entitled "like the power of 2: social media working condition" for reporting, investigating on Facebook paid advertising and media exposure to win.
Previously, comScore has published in July 2011 entitled "like the force: how the brand through social media marketing contact and influence fans" of the report. iPhone accessories
This report is a report recently questioned Facebook information effect of a strong fight back. Reuters / by Ipsos survey report released last week show that advertising on Facebook and evaluation, 4/5 users do not buy products or services. In this regard, comScore said, most brands on Facebook, exposure, rather than push through the user's news access to the brand page on Facebook.
Fans - Click the button to express their love for a brand or product consumers - more often than other people buy a particular brand are more willing to buy, comScore listed Amazon, Best Buy and Target (Target) brand as examples. Purchase data from members of the club, credit card companies and third-party information collection agencies, and the approval of the survey participants. iPhone cases
In the case of Target, Facebook and comScore studied the two groups. Newsfeed and "like" update to read the relevant Target promotional message. The second group did not see the message and not Target fans of Facebook users. Prior to the survey, the buying behavior of these two groups are the same.
After four weeks of the study found that the proportion of fans watched news buy Target merchandise, 19% higher than those who did not see the message their friends and 27% higher. comScore's spokesman said he did not know these two groups of people saw the number of messages.
To calculate the impact of paid advertising, ComScore has conducted a similar study on a national retailer. A group of people have not seen the Facebook campaign and another group of people seen. The two groups before the study is also buying behavior consistent. cell phone case wholesale
After four weeks of the study found, seen the ads that group of people to buy 16% higher proportion did not see that. In addition, Facebook has about 60 ad campaign research, calculate the ROI of these activities, or the proportion of advertising spending and sales profits.
Facebook's spokeswoman, said about 70 percent of the campaign three times or even higher rate of return of about one and a half rate of return of more than five times.
Update: as of closing, Facebook, rose 1.46 percent, to $ 27.40, with a total market capitalization of $ 58,580,000,000.
The report, entitled "like the power of 2: social media working condition" for reporting, investigating on Facebook paid advertising and media exposure to win.
Previously, comScore has published in July 2011 entitled "like the force: how the brand through social media marketing contact and influence fans" of the report. iPhone accessories
This report is a report recently questioned Facebook information effect of a strong fight back. Reuters / by Ipsos survey report released last week show that advertising on Facebook and evaluation, 4/5 users do not buy products or services. In this regard, comScore said, most brands on Facebook, exposure, rather than push through the user's news access to the brand page on Facebook.
Fans - Click the button to express their love for a brand or product consumers - more often than other people buy a particular brand are more willing to buy, comScore listed Amazon, Best Buy and Target (Target) brand as examples. Purchase data from members of the club, credit card companies and third-party information collection agencies, and the approval of the survey participants. iPhone cases
In the case of Target, Facebook and comScore studied the two groups. Newsfeed and "like" update to read the relevant Target promotional message. The second group did not see the message and not Target fans of Facebook users. Prior to the survey, the buying behavior of these two groups are the same.
After four weeks of the study found that the proportion of fans watched news buy Target merchandise, 19% higher than those who did not see the message their friends and 27% higher. comScore's spokesman said he did not know these two groups of people saw the number of messages.
To calculate the impact of paid advertising, ComScore has conducted a similar study on a national retailer. A group of people have not seen the Facebook campaign and another group of people seen. The two groups before the study is also buying behavior consistent. cell phone case wholesale
After four weeks of the study found, seen the ads that group of people to buy 16% higher proportion did not see that. In addition, Facebook has about 60 ad campaign research, calculate the ROI of these activities, or the proportion of advertising spending and sales profits.
Facebook's spokeswoman, said about 70 percent of the campaign three times or even higher rate of return of about one and a half rate of return of more than five times.
Update: as of closing, Facebook, rose 1.46 percent, to $ 27.40, with a total market capitalization of $ 58,580,000,000.
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